Aircraft interiors EXPO: Hamburg deals out a full hand

Posted by admin on April 2, 2008

There’s never a dull moment in the effervescent world of handheld IFE, writes BRENDAN GALLAGHER. With most of the credible players present here at the show, now’s the time to go hands-on

Handheld IFE has been by far the most mercurial part of the cabin systems industry in recent times, with a string of suppliers popping up from nowhere in pursuit of instant riches, only to find that making the formula work is easier said than done.

The run-up to AIX 2008 saw the customary flurry of announcement activity from the surviving players, with a new market leader showing signs of emerging for the first time since the sector was born five years ago, and an apparently moribund supplier coming back in full fighting form. The two are IMS, now claiming to be top dog in succession to digEcor, and AIRVOD , which earlier this year emerged from a self-imposed news blackout to claim a flying - if belated - start to its commercial operations.

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